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Fan Engagement Study for NCAA Division I

How college sports fans use digital channels to follow their favorite schools 

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Learn how to reach college sports fans

Curious about how your fans are keeping up with your college's athletic teams today? Considering whether to invest in emerging marketing channels, such as mobile apps? Download this free eBook, based on a 2016 survey of 550 NCAA sports fans, to learn:

  • How sports fans follow their favorite colleges today
  • How sports apps compare to different types of apps
  • What college sports fans want from an app
  • How having an app from their favorite school would change fan behavior
Fan Engagement Study for NCAA Division 1
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Key Findings

How sports fans follow their favorite colleges today

  • Fans are twice as likely to watch or listen to a game as they are to attend in person.
  • Couch fans outnumber season ticket holders 10 to 1.
  • 3 out of 5 fans use Facebook to keep up with their favorite college team.
  • 1 out of 3 fans use mobile apps.

How sports apps compare to different types of apps

  • Nearly 4 out of 5 downloaded social-media apps, followed by games and music.
  • Majority of college sports fans have downloaded a general sports app.
  • 2 out of 3 fans are satisfied with their favorite school’s app...but they like banking, music and ride-sharing apps better.
  • Pro-league and pro-team apps fared worse than college apps.

What college sports fans want from an app

  • Today, fans use sports apps primarily to keep up with gameday action.
  • At home and on the go, fans want to look up info and watch videos.
  • At the venue, fans want convenient transactions.
  • Looking up scores, stats and standings is the most important feature.

How having an app from their favorite school would change fan behavior

If their favorite school had an app with their top 3 features:

  • Nearly 3 out of 5 would download their favorite school’s app.
  • More than half would use their favorite school’s app on a monthly basis.
  • For about 1 out of 3 fans, their favorite school’s app would increase buying behaviors.
  • The dream app would be fans’ new preferred way to follow their favorite school.
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